Jacksonville University

Davis College of Business

Welcome Booklet

Jacksonville University’s Davis College of Business had an existing mini-booklet filled with details about the college, used as a welcome piece for prospective students. The information it contained had become outdated and it was no longer in line with their new brand. 

The previous booklet was vertical and, though they welcomed a change, they wanted to retain the size since it was easy to put in a pocket or purse. So I suggested we make it landscape and add a bonus fold-out of the back cover.

The piece included beautiful new photography, a list of the undergrad and graduate programs, student and alumni testimonials, introductions to key faculty members, and details about the city. I chose to print it on a silky super-smooth uncoated stock, similar to their other marketing collateral.

Details

Skills
InDesign, Photoshop, Illustrator

Employer
Wingard Creative

Date
September 2016

Click cover to view pages

Click to view

Degree Program Data Sheet

Just over one year prior to this project, I had overhauled JU Davis’s degree program data sheets. After a year of use, they recognized areas that could be consolidated, removed, and reworked. And I did just that.

Based on their feedback, I combined their two MBA programs — Flex and Accelerated — into one comprehensive sheet. We removed redundancies and added enticing information to encourage enrollment, such as the names of businesses where alumni worked.

The data sheets provide important business-degree program details and requirements in a flyer format, and this was the first of several in the latest design style.

Details

Skills
InDesign, Photoshop

Employer
Wingard Creative

Date
July 2017