JU Davis College of Business
Wingard Creative
Welcome Booklet
Jacksonville University’s Davis College of Business had an existing mini-booklet filled with details about the college, used as a welcome piece for prospective students. The information it contained had become outdated and it was no longer in line with their new brand.
The previous booklet was vertical and, though they welcomed a change, they wanted to retain the size since it was easy to put in a pocket or purse. So I suggested we make it landscape and add a bonus fold-out of the back cover.
The piece included beautiful new photography, a list of the undergrad and graduate programs,
Role
Art Director, Production Manager
Skills
design, typography, print coordination
Tools
InDesign, Photoshop, Illustrator
Click cover to view pages
Click to view
Degree Program Data Sheet
Just over one year prior to this project, I had overhauled JU Davis’s degree program data sheets. After a year of use, they recognized areas that could be consolidated, removed, and reworked. And I did just that.
Based on their feedback, I combined their two MBA programs — Flex and Accelerated — into one comprehensive sheet. We removed redundancies and added enticing information to encourage enrollment, such as the names of businesses where alumni worked.
The data sheets provide important business-degree program details and requirements in a flyer format, and this was the first of several in the latest design style.
Role
Art Director
Skills
design, typography
Tools
InDesign, Photoshop
