AAF Jacksonville

2010 ADDY A-List Award Winners Guide

One of the most exciting projects I worked on during my time as Creative Chair for the Jacksonville chapter of the American Advertising Federation (AAF) was the ADDY Award Winners Guide — the A List — showcasing all the professional and student award winners on the local level.

The goal is the gold, and I featured the iconic ADDY “A” on the cover, with an added touch of flare. I’ve always enjoyed playing with light treatments in Photoshop and InDesign and did so with the text surrounding the A. This concept was carried to the back, as well, where I simply stated their slogan: Celebrate the creative spirit of advertising.

Inside was a comprehensive list of winners and images of the Gold-winning ADDY entries. The books were printed by The Florida Times-Union (where I worked at the time) and distributed after the ADDY Gala, at which the winners were revealed. 


InDesign, Photoshop

February 2010

Click cover to view pages