My Background

Jen Hankey Maki

Creative connoisseur. Font sommelier. Visual virtuosa.

Passionate, experienced creative marketing and design professional who enjoys problem-solving, strategic thinking, team collaboration, and new approaches to creating elevated design with a memorable — and measurable — impact.

Jacksonville Transportation Authority

Jacksonville Transportation Authority

Creative Services + Web Experience Supervisor

  • Generates innovative solutions to expand brand awareness, increase ridership, and strengthen internal and customer-facing communications
  • Supervises the in-house design and print shop teams responsible for creating support collateral for marketing, communication, safety, operations, and customer outreach
  • Coordinates, organizes, prioritizes and tracks multiple simultaneous projects and manages team workload
  • Writes and designs front-end website content, as well as monitors and edits content generated by other contributors for accuracy, brand consistency, and WCAG accessibility standards compliance
  • Liaises with third-party agencies and vendors, including managing budgetary spend and working within contractual terms
  • Currently managing the creation and implementation of the digital display content catalog for the Jacksonville Regional Transportation Center at LaVilla (JTA’s new headquarters) including monitors, kiosks, bus bay signs, and wi-fi portals using Cisco Vision and DNA Spaces
  • Collaborated with divisional experts from across the agency to institute the first fare increase in seven years; built and launched the print and digital marketing strategy, including design and writing of all materials
  • Implemented a website “clean up” of content resulting in an improved user experience as evidenced by a 34% increase in QA score (62.2% to 96.2%, based on Siteimprove metrics)
  • Designed logos, signage and related marketing materials for several sub-brands including JTA University, Nassau Express Select, Connexion Plus, Avenues Walk Park-n-Ride Center, and the Jacksonville Regional Transportation Center at LaVilla
Jacksonville Transportation Authority

Wingard Creative

Art Director + Production Manager

  • Developed new and revitalized brands and logos, as well as print and digital collateral for agency clientele
  • Produced brand standards manuals and assured adherence of subsequent marketing materials
  • Oversaw print production — made recommendations for and brokered printing; reviewed, corrected, prepared, and sent files to print; and attended press checks
Jacksonville Transportation Authority

Mint Magazine

Graphic Designer

  • Designed advertisements, menus, brochures, and direct mail cards that were eye-catching and effective
  • Often hand-picked by the sales team for special projects

Awarded “Rookie Employee of the Year” – 2014

Jacksonville Transportation Authority

First in Print

Graphic Designer + Print Consultant

  • Sold and designed a variety of print projects, managed the company marketing (e-newsletters, website updates, social media, direct mail), and turned clients into brand advocates
  • Became an active member and Mentor Coordinator of the local Profit Builders chapter of Business Network International (BNI)

Printing.com Monthly Sales Contest Winner (record six times in one year – 2013)

Holland Creative Services

Holland Creative Services

Art Director

  • Created new brands and refined existing ones for small- and medium-sized businesses
  • Designed related artwork and collateral including logos, stationery, and brochures, as well as robust items such as detailed PowerPoint presentations and annual reports
The Florida Times-Union

The Florida Times-Union

Marketing Promotions Specialist

  • Developed fresh ideas to increase readership via print and digital ads, special events, contests, and campaigns
  • Crafted sponsorship proposals, wrote copy, and designed assets for company campaigns and announcements
  • Authored and designed the employee newsletter
  • Coordinated volunteers to sell newspapers for charity

Two-time Employee of the Month
Secured Chick-fil-A as a primary supporter for Think Pink pink newspaper sales for charity

InDesign

Photoshop

Illustrator

Acrobat

Word

Powerpoint

Excel

HTML

CSS

Years of Experience

Freelance Clients

Freelance Projects

Freelance Agency Experience

Examples of My Work